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World Car Awards Tops Global Visibility Rankings, But Does It Move Indian Metal?

Toyota Hyryder
Image: Toyota press kit

The World Car Awards has been ranked the most visible automotive awards programme globally for the 14th consecutive year by media intelligence platform AITASTIC, reaching over 49.3 crore people during the 2025-2026 season and topping visibility charts across the US, Asia, Europe, Africa and Australia.

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What was announced

Independent media intelligence platform AITASTIC has ranked the World Car Awards as the most visible automotive awards programme worldwide for the 14th year in succession. According to AITASTIC data for the 2025-2026 season, the programme reached in excess of 49.3 crore people. Beyond the global top spot, the World Car Awards also led automotive awards visibility rankings in five individual regions: the United States, Asia, Europe, Africa and Australia.

Global awards visibility is a useful sanity check on engineering, not a shopping list for an Indian showroom.

Steve Fowler, chair of the World Car Steering Committee, said the programme continues to dominate an increasingly crowded automotive awards landscape and reaches car buyers, owners and enthusiasts in a way that influences opinion and buying habits worldwide. The programme has now entered its 23rd season, covering 2026-2027, with a revised jury panel and updated steering committee while retaining its established annual calendar.

The World Car Awards operates through a jury of automotive journalists from multiple countries who evaluate eligible vehicles across categories including World Car of the Year, World Luxury Car, World Performance Car, World Electric Vehicle, World Urban Car and World Car Design of the Year. Indian jurors have historically been part of the panel. The awards are typically announced at the New York International Auto Show each spring, with the 2026-2027 season winners set to follow the same schedule.

The Car Jury verdict

Global awards visibility is a nice trophy for the industry, but it barely dents how Indians actually buy cars. In this market, dealer wait times, resale value and service network do the talking. That is why Toyota's badge, not any trophy cabinet, is the real trust signal here. As Faisal Khan of FasBeam put it, Toyota's clout in India rides on the Maruti Suzuki partnership more than any accolade. Biturbo Media has flagged the Hyryder topping segment lists on merit, and the Innova HyCross remains our clearest BUY in the seven-seater space regardless of what jurors in Geneva vote for.

Read World Car Awards results as a useful sanity check on global engineering, not a shopping list for an Indian showroom.

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