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Kia's Two New SUVs For India: Plugging The Syros-Seltos-Sorento Gaps By 2028

Kia Seltos
Image: Kia press kit

Kia India is evaluating two additional SUVs to slot into gaps in its portfolio, one between the Syros and Seltos in the B-segment and another between the Seltos and Sorento in the C-segment. Autocar India reports both models are being studied for launch around 2028-29, alongside the already-confirmed hybrids and next-gen Sonet.

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What was announced

According to Autocar India, Kia is studying two additional SUVs for the Indian market to sit alongside its existing and upcoming lineup. The gaps in question have opened up because the new-generation Seltos has moved upmarket, leaving daylight between it and the smaller Syros, and because the Sorento sits well above the Seltos with nothing in between.

Kia has spotted the two segments where Maruti and Hyundai currently print money without a Korean rival, and it wants in before 2029.

The current Kia India pricing ladder frames the opportunity clearly.

Kia India SUV Ladder And The Gaps
ModelPrice (ex-showroom)Position
SyrosRs 8.42-15 lakhSub-4m compact SUV
New B-segment SUVNot announcedAround 4.2m, slots above Syros
SeltosRs 10.99-21.82 lakhMidsize SUV, moved upmarket
New C-segment SUVNot announcedBetween Seltos and Sorento
SorentoPremium three-rowTop of Kia's India range

Launch window for the two new models is indicated as 2028-29. Kia has not officially confirmed either project.

The B-segment SUV is expected to measure around 4.2 metres, mirroring Hyundai's plan to run the Creta alongside a Bayon-based SUV. The C-segment model would give Kia a rival to the likes of the Toyota Hyryder's larger siblings and the Skoda Kodiaq's lower end, without cannibalising Sorento buyers.

The Car Jury verdict

The strategy is sound. Kia's current ladder has real gaps, and a 4.2-metre B-SUV priced around Rs 12-15 lakh would attack exactly where Hyundai will place the Bayon-based SUV and where Maruti already prints money with the Brezza and Grand Vitara. As Biturbo Media puts it, "there was a time when almost everyone's first car was a Maruti"; Kia wants that first-car buyer before Maruti locks them in.

For buyers, the read is simple. If you need a compact SUV now, the Sonet and Seltos are both BUY-rated and do not need waiting out to 2028. If you are eyeing the Creta segment, our current call is WAIT, and Kia's incoming C-segment SUV only strengthens that case. Two more years of choice is coming.

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