TVS And Hyundai Test Blue Move Electric Auto Service In Gurugram
TVS Motor Company and Hyundai Motor Company have begun testing Blue Move, an electric three-wheeler ride-hailing service in Gurugram. The pilot runs in a limited zone near Hyundai's India headquarters, with company employees and a small group of users currently evaluating the platform.
What was announced
TVS Motor Company and Hyundai Motor Company have started testing a ride-hailing platform called Blue Move, built around electric three-wheelers. The pilot is currently live in Gurugram, operating within a limited area around Hyundai Motor India's headquarters. Access is restricted to Hyundai employees and a small invited user group, with no public booking window announced yet.
Hyundai treating India as a mobility-services market, not just a car-buying one, is the real headline here, not the Gurugram pilot itself.
The project sits on top of a strategic partnership the two companies announced earlier in 2026 to jointly develop electric three-wheelers for India's last-mile mobility segment. Under that arrangement, Hyundai is leading design and engineering inputs, while TVS handles vehicle development, manufacturing and on-ground market operations. Blue Move pushes that tie-up one step further by adding a mobility-services layer, not just a product.
Industry observers see the pilot as significant because it positions both companies inside the shared-mobility value chain rather than only as vehicle suppliers. A successful rollout would also generate captive demand for the electric three-wheelers the partnership is building. Electric three-wheelers are currently among the fastest-growing segments of India's EV market, driven by lower per-kilometre running costs and rapid adoption across urban passenger transport and delivery fleets. Neither company has shared a timeline for commercial launch, pricing for end users, or which city would follow Gurugram if the pilot clears its evaluation phase.
The Car Jury verdict
This is the first time Hyundai's India playbook has stepped outside selling cars to private buyers, and the choice of partner matters. TVS knows three-wheeler manufacturing and last-mile economics in a way Hyundai simply does not. Faisal Khan of FasBeam has pointed out how far ahead Hyundai is of peers like Honda in India because it kept reinventing its approach, and Blue Move fits that pattern.
The risk is execution. Ride-hailing in India is a graveyard of pilots that never scaled past one Gurugram pincode, and an electric auto fleet only works if charging, driver earnings and fare economics all line up. We would not get excited until Blue Move opens to public bookings in a second city. For now, it signals that Hyundai sees India as more than a passenger-car market, which is the more interesting story than the pilot itself.
