We monitor comment sentiment, like/dislike ratios, and brand mention frequency across the last 12 months of content. We look for behavioural evidence — not just stated positions.
Comment sentiment balanced across brands — praise and criticism not concentrated on any single manufacturer.
No pattern of sponsored deflection detected across videos analysed.
Cross-brand consistency observed — similar critical standards applied regardless of price point.
Healthy audience disagreement visible in comments, indicating genuine opinion.